Augmented fashion

In Augmented Fashion BRIA turned archive knitwear pieces from its predecessor brand, Brooke Roberts, into digital garments. These garments act as a ‘use case’ for digitisation of archive designs, digitising the design and pattern-cutting process and allowing a direct comparison between the resources used to create the physical samples (designed in London and developed and manufactured in a knitwear factory in Italy) and the digital samples (created in our studio in London). The physical samples took months. The digital ones, days. Augmented fashion demonstrates how 3D software speeds up the design and development process, offering enhanced creativity, while drastically reducing textile waste and carbon emissions.