In Augmented Fashion BRIA reimagines the fashion design process itself by turning manual garment creation into a digitised process, to speed up design and manufacturing and drastically reduce textile waste and carbon emissions. It does this by using 3D design and rendering software that eliminates the need for physical samples and physical fittings, yet still allows eventual physical manufacturing of garments, once the design has been finalised.
Adaptive clothing is has been reported as a $350 billion opportunity the fashion industry has largely ignored. However the expansion of digital design and manufacturing solutions and the emergence of on-demand and customised manufacturing at competitive pricing, affordable adaptive clothing is now a possibility, but does it deliver fashion, or simply clothing? Leah Hoy in collaboration with BRIA is conducting research into attitudes and behaviours behind adaptive clothing preferences and consumption to identify the role design and technology can play in delivering accessible, adaptive fashion.
BRIA and forward-looking fashion brand SABINNA collaborated to transform a fashion capsule collection of wardrobe “staples” into new 100% biodegradable materials for use in garment packaging and shop interiors. By developing innovative processes for transforming garments into new biodegradable materials, they have successfully demonstrated that it is possible for brands to create commercial fashion that is circular and that never needs to go into landfill.
“Slave/Master” was a flagship event for the V&A Museum for both London Design Festival and Digital Design Weekend 2017, reflecting a reversal of the traditional “fear” portrayed in modern science-fiction films of robots oppressing and interfering with human existence. The installation combined contemporary dance, cutting-edge robotics and interactive projection graphics to create a collaborative performance between all of these elements.
During her final year of her BA fashion textiles degree, Cassie Quinn realised that using synthetic fabrics was counter-productive to the research she had been conducting into sustainability in the fashion industry. She began researching alternative materials that would reduce the environmental impact of creating garments. Upon graduation, she became a Designer In Residence at BRIA, conducting in-depth experimentation into creating composite biomaterials that derive from algae and shrimp shells for use in developing a bio-lace. BRIA transformed Cassie’s bio-material swatches into digital garments, to test her fashion design concepts and apply zero-waste pattern cutting methodology. This ‘bio-digital’ fashion was presented at Bio Design Here Now in collaboration with BRIA and OpenCell in September 2019.
The Brooke Roberts Innovation Agency (BRIA) are artists-in-residence at King’s College London. Working in collaboration with Dr Matthew Howard, Lecturer in Informatics (Robotics), BRIA have been resident in the Department of Informatics, Faculty of Natural & Mathematical Sciences, on a project exploring digital knitwear design and the development of experimental ‘wearable’ textiles.